Too Much of a Good Thing: The Problem With Related Content
“We should give the user more of what they obviously want.” It seemed like such a good idea at the time, didn’t it? Reading about holiday entertaining? Then you must want to see more recipes and...
View ArticleBetting On Mobile in the Workplace: The Coming Change in How We Work
This article originally appeared on Wyatt Jenkins Product Jazz. Mobile is reinventing how people work by moving previously complex tasks to smaller portable devices. This work process reinvention is...
View Article13 For ‘13: Thirteen Books That Can Change Your Life in 2013 (If You Actually...
Every year it’s the same thing. We start out the New Year filled with good intentions, high hopes, and a formidable list of life-changing resolutions. And for an indomitable few, those resolutions...
View ArticleThe Look Back Strategy: Working Backward to Better Products
As product people who subscribe to a lean and agile methodology, we have a tendency to think in short bursts and only focus on the near term, because after all, things change. Our typical strategizing...
View Article28 Days Q+A | When the Job Ad Asks for an Innovator, What Do They Really Mean?
Today’s question comes from an anonymous but thoroughly frustrated digital innovator: Companies often advertise for “thought leaders” and “game changers,” but during the interview process, they usually...
View ArticleJust One Day (and 36 Tickets) Left to Sign up for paidContent Live
Time is ticking away, friends. There’s just one day left to snag a front row seat to the future of digital media. paidContent Live features influential leaders from publishing, advertising, media,...
View Article3 Convenient Illusions: The Frustrating State of Agency Innovation
For those of us in Adland, Mad Men is a persistent reminder that not much has changed in our business over the past sixty years (with the exception of all the illegal and non-PC stuff, of course)....
View Article6 Rules for Creating Web Properties That Work
In the beginning there were web pages. Brands staked their claims on the newly invented World Wide Web. Web 1.0 met basic consumer expectations, namely that every brand would have an 800 number and a...
View ArticleMeet the Start-Up That’s Fixing Health Care
While politicians and talking heads debate the future of health care, one start-up has been busy reinventing it from the ground up, starting with the doctor’s office. One Medical Group provides the...
View ArticlePostmortem of a Venture-backed Start-up: The Sonar Story
Brett Martin co-founded Sonar Media in 2010. This article originally appeared on Medium.com. For those unfamiliar, Sonar Media Inc. was a mobile app created to help make the world a friendlier place....
View Article4 Digital Marketing Trends to Watch in 2014
It’s the end of the year, and every pundit — yours truly included — has an open opportunity to predict the future. And for those of us in Adland, the coming year will be filled with new opportunities...
View Article14 Books That Will Make You More Innovative in 2014
A lot of people use the words “innovation” and “creativity” interchangeably, but my favorite definition helps differentiate the two: “Innovation is the value-added application of a creative idea.” Of...
View ArticleAre Websites Obsolete?
Websites, once the stars of the Internet age, are fading quickly. Consumers now engage and interact with mobile apps, social networks, text messages, email, and dynamically loaded loyalty cards much...
View ArticleAre We at the End of Email?
You come in, sit down, and log in. Your morning coffee steams while you peruse the dozens of emails that await you. Some are important. Some are even urgent. But most are destined for the trash. You...
View ArticleHandicapping the Smartwatch Marathon
At the dawn of the wearables age, the competition among brands introducing smartwatches is a proxy battle for who will win at miniaturization, processing, and big-data integration. That’s why in spite...
View Article15 Fascinating Books to Help You Become a Better Thinker in 2015
Among the fastest-growing topics on business bookshelves these days are those that examine how we think, how we make decisions, why we make mistakes, how we learn, and how we lead. These titles, which...
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