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Too Much of a Good Thing: The Problem With Related Content

“We should give the user more of what they obviously want.” It seemed like such a good idea at the time, didn’t it? Reading about holiday entertaining? Then you must want to see more recipes and...

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Betting On Mobile in the Workplace: The Coming Change in How We Work

This article originally appeared on Wyatt Jenkins Product Jazz. Mobile is reinventing how people work by moving previously complex tasks to smaller portable devices. This work process reinvention is...

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13 For ‘13: Thirteen Books That Can Change Your Life in 2013 (If You Actually...

Every year it’s the same thing. We start out the New Year filled with good intentions, high hopes, and a formidable list of life-changing resolutions. And for an indomitable few, those resolutions...

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The Look Back Strategy: Working Backward to Better Products

As product people who subscribe to a lean and agile methodology, we have a tendency to think in short bursts and only focus on the near term, because after all, things change. Our typical strategizing...

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28 Days Q+A | When the Job Ad Asks for an Innovator, What Do They Really Mean?

Today’s question comes from an anonymous but thoroughly frustrated digital innovator: Companies often advertise for “thought leaders” and “game changers,” but during the interview process, they usually...

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Just One Day (and 36 Tickets) Left to Sign up for paidContent Live

Time is ticking away, friends. There’s just one day left to snag a front row seat to the future of digital media. paidContent Live features influential leaders from publishing, advertising, media,...

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3 Convenient Illusions: The Frustrating State of Agency Innovation

For those of us in Adland, Mad Men is a persistent reminder that not much has changed in our business over the past sixty years (with the exception of all the illegal and non-PC stuff, of course)....

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6 Rules for Creating Web Properties That Work

In the beginning there were web pages. Brands staked their claims on the newly invented World Wide Web. Web 1.0 met basic consumer expectations, namely that every brand would have an 800 number and a...

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Meet the Start-Up That’s Fixing Health Care

While politicians and talking heads debate the future of health care, one start-up has been busy reinventing it from the ground up, starting with the doctor’s office. One Medical Group provides the...

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Postmortem of a Venture-backed Start-up: The Sonar Story

Brett Martin co-founded Sonar Media in 2010. This article originally appeared on Medium.com.  For those unfamiliar, Sonar Media Inc. was a mobile app created to help make the world a friendlier place....

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4 Digital Marketing Trends to Watch in 2014

It’s the end of the year, and every pundit — yours truly included — has an open opportunity to predict the future. And for those of us in Adland, the coming year will be filled with new opportunities...

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14 Books That Will Make You More Innovative in 2014

A lot of people use the words “innovation” and “creativity” interchangeably, but my favorite definition helps differentiate the two: “Innovation is the value-added application of a creative idea.” Of...

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Are Websites Obsolete?

Websites, once the stars of the Internet age, are fading quickly. Consumers now engage and interact with mobile apps, social networks, text messages, email, and dynamically loaded loyalty cards much...

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Are We at the End of Email?

You come in, sit down, and log in. Your morning coffee steams while you peruse the dozens of emails that await you. Some are important. Some are even urgent. But most are destined for the trash. You...

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Handicapping the Smartwatch Marathon

At the dawn of the wearables age, the competition among brands introducing smartwatches is a proxy battle for who will win at miniaturization, processing, and big-data integration. That’s why in spite...

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15 Fascinating Books to Help You Become a Better Thinker in 2015

Among the fastest-growing topics on business bookshelves these days are those that examine how we think, how we make decisions, why we make mistakes, how we learn, and how we lead. These titles, which...

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